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How can OTT keep your customers coming back?
Feb 25,2017
If you love them, set them free... ...because if they love you, they'll come back. I'm sure most of us have seen this on a poster, as a meme, as a social media post, but may never have applied it to our businesses. However, the ability to easily leav...
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Millennials or Unicorns?
Jan 19,2017
Who's your audience -millennials or unicorns? Of course, the answer is neither, because neither exist. It's pretty much impossible to define what a millennial is -try it, Google has plenty of results. It's become a shorthand term for the stage in lif...
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Talk the Talk or Walk the Walk?
Sep 19,2016
Written by Gideon Gilboa, Director of Marketing, Service Provider Video There's been a lot of noise recently about the impact of cloud on the pay TV business. If you attended IBC in Amsterdam last week, you will no doubt have heard buzz wor...
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No Technology is an Island
Sep 10,2016
As consumers, we're aware that we live in an increasingly connected world. It's all around us. More and more we just expect things to work. So why shouldn't we expect the same in our business relationships? Why should we wait for integration to take ...
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Cisco @ IBC 2016: That's A Mighty Tight Video Cloud!
Aug 31,2016
It's nearly IBC time, which means that some 55,000-ish of us are about to pack up for the massive RAI Amsterdam exhibit hall(s!) for five days of mediaandentertainment convention bliss. This also means it's that time when people start asking about wh...
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Jump into virtual reality provision with the cloud
Jul 23,2016
Virtual reality is getting a lot of play at the moment. It's the hot topic in the gaming world and is now gaining traction in video. So how can you roll out the VR features consumers demand -quickly and at low cost? Virtual reality is enjoy...
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Double Down on the Service Provider Technology at Cisco Live 2016 Las Vegas
Jul 05,2016
Cisco Live has never been the same since this event was first launched. One of the key recent accomplishments has been adding the service provider booth to the main campus thus establishing SP presence on the main show floor. This year we are enjoyin...
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Don't look back in ANGA
Jun 06,2016
OK, I accept it's a poor pun, but there's never been a better time to use it! We are at ANGA COM this week, where we'll be showing our Infinite Home and Infinite Video solutions on the Cisco stand. A few of us will also be speaking at the conference,...
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Harnessing Disruption at INTX -Cisco Leads with Video and Cable Access
Jun 01,2016
Whether it's your first or tenth time at the INTX show, it is still an exciting and happening place. This year 9,000 attendees gathered at the INTX 2016 to learn about the best products and solutions which exhibitors brought to this glamorous event. ...
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Join Us at INTX 2016 to See How Cable and Video Go Hand in Hand
Apr 25,2016
Not so long ago, the Internet and television were incompatible. Today, they're practically interchangeable. Next month, May 16-18 the Internet and Television Expo (INTX) kicks off in Boston, MA where the worlds of media, entertainment and technology ...
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Cisco & Roku: Innovating in OTT Together at NAB 2016!
Apr 18,2016
By Adam Davies, Product Marketing Manager, Cisco Service Provider Video Software and Solutions If I had a nickel for how many times we get asked about why we decided to divest our set-top line to Technicolor last year ... well, I'd have a lot of nick...
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NAB 2016, Cisco, and "Cloud-Scale Media Experiences:" Are You Ready?
Mar 31,2016
The world's video content leaders head to Las Vegas in a few weeks for the annual National Association of Broadcasters (NAB) convention, where a sustaining theme is how to get to "cloud scale" -meaning a media optimization weaving all through the con...
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