YouTube is taking steps to protect teenagers from repeatedly viewing potentially harmful videos by restricting the repeated recommendations of specific video themes. These themes include content that compares physical appearances, promotes specific fitness and body standards, and depicts non-contact fights and intimidation.

While these videos do not violate YouTube's policies, the platform recognizes that repetitive exposure can harm young viewers. In consultation with child development experts, YouTube has identified categories of content that could negatively impact teenagers, and this policy change is part of a broader effort to enhance the well-being of young users. Similar restrictions will be rolled out in other countries in the next year.

Additionally, the company is making reminders for breaks and bedtime more prominent for users under 18 and displaying crisis resource panels in full-screen mode to address issues like suicide, self-harm, and eating disorders.

Why does it matter?

This new approach aligns with increased scrutiny and concerns about the effects of social media on the mental well-being of young people. In a recent development, Meta is facing a major federal lawsuit from multiple US states, which alleges that the company engaged in deceptive practices and contributed to the mental health challenges experienced by young users of its social media platforms. Early this year, the US Surgeon General issued an advisory highlighting the substantial risks associated with youth's use of social media. Likewise, in September, the Mental Health Coalition convened a panel of experts to work on a rating system covering social media, search engines, and gaming platforms.