Nobody wants to pay more for anything, but right now, prices are on the up, and it seems that the iPhone 14 is no exception.

Breaking the bad news to us is TF International Securities analyst Ming-Chi Kuo, who believes that the average selling price (ASP) of the iPhone 14 series will rise by "about 15%".

Now it's important to note that this doesn't mean a 15% price hike. ASP is taking the sales revenue of all the models and dividing that by the number of units sold. ASP can go up not only as a result of a price hike but also because buyers are choosing to buy the more expensive models.

(1/2)
Hon Hai/Foxconn is one of the winners of the increased ASP of iPhone 14 series. I estimated iPhone 14 series ASP would increase by about 15% (vs. iPhone 13 series ASP) to$1,000-1,050 (USD) due to two iPhone 14 Pro's price hikes & higher shipment proportion. https://t.co/UgiW0kom4F

-