Small businesses in the United States increasingly turn to AI to improve their operations, although many encounter significant challenges during implementation. According to research conducted by Morning Consult on behalf of Visa, 52% of small businesses have already integrated AI, and an additional 50% plan to do so within the next two years.

Despite these advancements, 90% of businesses face obstacles in adopting AI, citing difficulties such as understanding how to use AI tools (47%), navigating various options (36%), and concerns regarding compatibility and security (31% and 26%, respectively). The study also identifies marketing as the most promising area for AI adoption among businesses not currently using AI, indicating widespread optimism about AI's potential to increase efficiency and generate revenue.

Denise Press, Visa's head of small business for North America, emphasised the dual challenge of acknowledging AI's importance while grappling with the practicalities of implementation. She recommends that businesses begin with low-risk AI applications, such as automating tasks like drafting press releases, to become familiar with the technology's advantages.

Why does it matter?

There is a collective encouragement for small businesses to cautiously and optimistically embrace AI, utilising partnerships and expertise from vendors to navigate these transformative technologies effectively. However, the challenges highlighted-such as learning curves, security concerns, and navigating options-underscore the need for tailored support and guidance.