Amazon customers in the US can now order Grubhub food delivery directly from the Amazon app. This marks the first time Amazon has allowed third-party restaurant ordering within its app. Don't worry; Grubhub won't have access to Amazon order details, so your Grubhub driver won't see your Amazon orders.
Amazon Prime customers can enjoy a Grubhub+ membership as part of their Prime benefits. A Grubhub+ subscription typically costs$10 per month, including free delivery on eligible orders, a 5% credit on pickup orders, and access to special offers and discounts.
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Adding Grubhub delivery to the Amazon app deepens the food delivery company's partnership with the e-commerce giant. Accessing Grubhub on the Amazon shopping app isn't limited to Prime or Grubhub+ members -- all Amazon customers can search for "Grubhub" on Amazon and access the service.
Rather than showing as a new tab in the Amazon shopping app, Grubhub opens in the in-app browser on mobile, while desktop users are sent to an "amazon-web.grubhub.com" URL. From there, you can log into Grubhub and link your Grubhub and Amazon accounts; the latter shares some profile information with the former, like your name, email address, and Prime membership status.
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Making Grubhub accessible within the Amazon shopping experience could help reinforce the value of a Prime membership just in time for Prime Day, a sales event in July exclusive to Prime members. The partnership also gives Grubhub increased visibility to help challenge the dominance of other food delivery apps, such as Uber Eats and DoorDash.
According to Amazon, Grubhub won't be able to access details about other Amazon customer orders outside of Grubhub. On the other hand, Amazon will see some information about Grubhub orders placed through its platform. The companies would like to assure you that your data won't be used for purposes you haven't consented to.