Grok, the AI chatbot from Elon Musk's xAI, is reportedly gaining a memory feature that allows it to recall previous conversations, bringing it in line with rivals like ChatGPT and Google Gemini.

The feature, spotted by users in the web app, appears as a 'Personalise with Memories' toggle in settings and promises to help Grok retain useful context across chats. Users will have the ability to manage what Grok remembers and delete memories when needed, a growing standard in user-controlled AI tools.

The memory update is part of a broader wave of improvements rolling out to Grok, which aims to evolve from a novelty chatbot into a serious digital assistant.

Vision support for voice mode is in development, allowing users to point their camera at objects and receive spoken analysis, while image editing tools are being enhanced to allow stylistic changes to uploaded pictures.

Grok is also preparing to integrate with Google Drive and introduce a new collaborative 'Workspaces' feature for larger projects.

These upgrades arrive ahead of the expected release of Grok 3.5, with version 4 planned by year's end. While the chatbot has carved a niche with its sarcastic tone, xAI appears to be refocusing Grok on practical tasks and creative support.

Whether it can rival the maturity and coherence of more established competitors remains to be seen, but Grok is clearly evolving - and now, it finally remembers who you are.