YouTube has implemented new privacy guidelines allowing individuals to request the removal of AI-generated videos that imitate them. Initially promised in November 2023, these rules are now officially in effect, as confirmed by a recent update to YouTube's privacy policies.

According to the updated guidelines, users can request the removal of content that realistically depicts a synthetic version of themselves, created or altered using AI. YouTube will evaluate such requests based on several criteria, including whether the content is changed, disclosed as synthetic, identifiable, realistic, and whether it serves public interest like parody or satire. Human moderators will handle complaints, and if validated, the uploader must either delete the video within 48 hours or edit out the problematic parts.

These guidelines aim to protect individuals from potentially harmful content like deepfakes, which can easily mislead viewers. They are particularly relevant in upcoming elections in countries such as France, the UK, and the US, where misusing AI-generated videos could impact political discourse.