Marketers help generate consumer interest in an organization's products and services. As globalization increases competition, organizations need to find new marketing messages, methods, and mediums. According to the Bureau of Labor Statistics (BLS), this has also increased the salary and demand for marketers.

Here, we explore the marketer role, becoming a marketer, and salary expectations. 

Day in the life of a marketer

Marketing professionals' daily tasks vary depending on their specific roles. For example, their days might include: 

• Identifying client needs and goals

• Developing a campaign, including social media, pay-per-click, and print advertising  

• Creating branding and communications

• Tracking progress and reach

• Researching new markets and opportunities

Marketers may need to collaborate with clients, business managers, graphic designers, programmers, advertising agents, and sales professionals. 

In addition to marketing specialist and management positions, marketing degree jobs include market research analysts, survey researchers, and public relations specialists.

Lifestyle of a marketer

Marketers' many responsibilities and frequent tight deadlines can lead to stress. While they can often work remotely and set their own schedule, marketers may need to meet with clients and collaborators during traditional business hours. 

Marketing managers can anticipate working more than 40 hours per week. They should also expect to complete continued education regularly to develop new skills and stay abreast of industry changes. 

Interview: What's life like as a marketer?

Alanna Diggs is a digital marketing strategist currently developing the omnichannel strategy for FarmRaise, a startup focused on connecting farmers to funding. 

She serves as a marketing advisor for CHAT, a nonprofit offering accessible speech and language therapy. As a Fulbright Scholar in Andorra, she translated marketing material from Catalan and Spanish to broaden the reach of local businesses to the English-speaking market.

She holds a BS in business administration