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UK competition authority to investigate Google's Privacy Sandbox

Jan, 11, 2023 Hi-network.com

The UK Competition and Markets Authority (CMA) started an investigation to assess whether Google's proposals to remove third party cookies from its Chrome browser could cause advertising spending to be even more concentrated on Google at the expense of third party competitors. The proposal named as the Privacy Sandbox project would remove third party cookies on the Chrome browser and replace them with a set of new tools for targeting advertisement, allegedly in order to protect consumer privacy.

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