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The UK'sNational Police Chiefs' Council lead on child protection, Simon Bailey suggests that the only way to force social media companies to pay attention and initiate steps to protect children online is a public boycott. He shared that currently he has not seen any initiatives taken by social media companies that indicate their sincerity to safeguarding children online. He added 'Ultimately I think the only thing they will genuinely respond to is when their brand is damaged. Ultimately the financial penalties for some of the giants of this world are going to be an absolute drop in the ocean'.
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