The recent Olympic games in Brazil didn't just set new athletic records. For Cisco, the company behind the scenes operating both the media delivery and underlying network, it also set a record for hours of streaming content watched. Over a 3.5 billion video views and a petabit of data was delivered via service providers all over the world in the most digitally transformed Olympics to date.

Unfortunately, not everyone has a positive interest in the games. Thousands of security attacks were both recorded -and thwarted -each day.

As the network becomes more critical -with the latest Cisco VNI showing a jump from 16 billion connected devices today to 26 billion by 2020 -it becomes subject to greater threats than ever before:

• DDoS attacks are expected to increase 2.7 times to 17 million attacks by 2020, according to Cisco's Visual Networking Index
• 3 percent of "known bad" malware uses the Domain Name Service to gain command and control, exfiltrate data, or redirect traffic -Cisco Annual Security Report 2016
• The average total cost of a data breach is estimated to be$4 million in "2016 Cost of Data Breach Study: Global Analysis", IBM and Ponemon Institute

Cisco Threat Centric security works together as an architecture solution to deliver effective security that is simple, open and automated. This protects the service provider business and their customers from advanced cyber threats before, during and after an attack.

Threat Centric Security is open with seamless integration across Cisco and third party solutions, and automated through the use of shared telemetry and cloud-processing to lower the time to detection and response in a way that others cannot match. In fact, according to our 2016 mid year security report, the time it takes organizations to discover previously unknown attacks is between 100 to 200 days. We have been able to reduce the time to detect and mitigate threats down to13 hours!

Our architectural approach for security incorporates best of breed products. Our Next-Generation Firewall (NGFW) with Application Visibility and Control, URL Filtering, and Next-Generation Intrusion Protection can easily add Advanced Malware Protection with a simple license -no need to buy an additional appliance.

We have recently extended our NGFW-class protection by launching an upgrade to our AnyConnect VPN client to ensure it provides protection for roaming users even when they are off the corporate network.

In addition, service providers gain greater visibility and control with deep integration from Cisco Stealthwatch and Cisco Identity Services Engine to quickly detect and mitigate against threats across distributed networks.

This is all possible due to our open approach, together with the support of Talos, the largest security research team on the planet! Talos partners with Cisco and with service providers to help clean up the malicious segments of the Internet infrastructure.

For a little humor about why today's 75% secure solutions are not enough, watch this video.

Clearly, there's never been a better time to transform with CiscoThreat Centric security architecture that enables Service Providers to effectively protect their business, protect their customer, and monetize new opportunities.

Stay tuned for more announcements in this important area!

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