Tether and Reelly Tech have joined forces to integrate USDT into real estate transactions across the UAE. Their collaboration aims to enhance efficiency in property deals while educating real estate agents on the benefits of stablecoins. Reelly Tech, which connects over 30,000 agents globally, will work with Tether to launch an interactive educational series on USDT's role in the market.

The initiative comes as the UAE's real estate sector experiences record growth, with off-plan sales value reaching 283 billion AED in 2024, a 27.5% increase from the previous year. By positioning USDT as a reliable financial tool, the partnership seeks to provide seamless and secure property transactions for buyers, developers, and agents.

Tether has been expanding its presence in the region, supporting blockchain education and digital asset adoption through partnerships like its collaboration with RAK DAO. CEO Paolo Ardoino highlighted the UAE's leadership in digital assets, calling it the ideal hub for innovation. In August 2024, Tether also announced plans to launch a stablecoin pegged to the UAE dirham, further strengthening its role in the region's evolving financial landscape.