Last week, Samsung unveiled the official prices of its 2024 TVs, opening the floodgates for entertainment enthusiasts and long-awaited upgraders to put their money where their mouths were for the latest home displays. 

Like for LG and TCL, AI is at the core of this year's Samsung TVs, from the anti-glareS95D OLED model to the increasingly popularFrame TV to the humble4K QLED that most people will likely end up buying. Oh, and Samsung will toss in a 65-inch 4K TV -- the TU690T model from 2022 -- for free withany of its TVs you preorder, no other strings attached.

Free 65-inch TU690T TV with Samsung 2024 TV preorder (save$499 on Samsung)

View now at Samsung

Without question, the showstopper of Samsung's 2024 TV lineup is theS95D OLED , which 's Jason Hiner and I first laid eyes on at CES in January. The model before it, the S95C OLED, was already fantastic when we tested it, and the newest model steps things up with an anti-glare display that solves one of the biggest issues with today's OLED panels: neutralizing the distracting reflections of ambient light to produce greater contrast and, somehow, stronger color intensity.

Also: The best 85-inch TVs of 2024: Expert tested and reviewed

There's also the cheaperS90D model that loses the anti-glare treatment but still gets an updated AI processor for depth enhancement, ramping the refresh rate up to 144Hz, and improved 4K upscaling. I'll note that the S90D doesn't come in sizes smaller than 55 inches, compared toLG's new C4 OLED , which is available in 42-inch and 48-inch variants.

The big upgrade with this year'sFrame TV is the ability to dip down to a 60Hz refresh rate for reduced power consumption. As for the expensive-but-more-accessible-than-ever 8K models (the QN800D and the QN900D ), Samsung hopes its new AI upscaling and motion-enhancing features will entice potential buyers if the bonus 65-inch TV doesn't do the trick.

Speaking of which, let's talk about the "free TV." It's the TU690T model, released back in 2022, with a passable Crystal UHD 4K processor (for upscaling) and two HDMI ports. The exact display technology, dubbed "Direct Lit LED" has no local dimming like on the best mini LED sets we've tested at , but according to Amazon buyers, it should get bright enough in most lighting conditions.

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Ultimately, the free 65-inch TV, which typically sells for$449, shouldn't be the main reason you buy one ofSamsung's 2024 models . But if you were already considering picking one up, whether it's the Frame TV, OLED, or 8K QLED, having an extra set for the basement, guest room, or just as a backup, is not the worst idea.

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