The global chip market is experiencing a surge in demand, driven by various industries such as automotive, data centres, and consumer electronics. As a result, Intel is putting in efforts to regain their prominence in the global chip market amidst increasing demand and competition with others, such as Taiwanese TSMC. 

Intel is leveraging its focus on advanced manufacturing technologies to strengthen its position and address challenges such as supply chain disruptions and semiconductor shortages. The company is investing heavily in research and development(R&D) to enhance its chip offerings and capture a larger market share. They will also offer a variety of services for their clients, such as using Intel just for testing and assembly. Another goal is to boost performance of chips, while making sure they cost less.

Additionally, Intel aims to diversify its supply chains and explore opportunities in domestic chip production to mitigate risks. Despite facing intense competition, Intel's strategic investments and technological advancements position it as a key player in the evolving chip industry. The company's success will depend on its ability to adapt to market dynamics, meet customer demands, and navigate challenges to secure a leading position in the highly competitive chip market.