Several companies that license music, images, videos, and other datasets for training AI systems have formed the first trade group in the sector, the Dataset Providers Alliance (DPA). The founding members of the DPA include Rightsify, vAIsual, Pixta, and Datarade. The group aims to advocate for ethical data sourcing, including protecting intellectual property rights and ensuring rights for individuals depicted in datasets.

The rise of generative AI technologies has led to backlash from content creators and numerous copyright lawsuits against major tech companies like Google, Meta, and OpenAI. Developers often train AI models using vast amounts of content, much of which is scraped from the internet without permission. To address these issues, the DPA will establish ethical standards for data transactions, ensuring that members do not sell data obtained without explicit consent. The alliance will also push for legislative measures in the NO FAKES Act, penalising unauthorised digital replicas of voices or likenesses and supporting transparency requirements in AI training data.

The DPA plans to release a white paper in July outlining its positions and advocating for these standards and legislative changes to ensure ethical practices in AI data sourcing and usage.