Jason Hiner/

Apple's highly anticipated fall event happened earlier this week, which means there are plenty of new devices to shop. During the nearly two-hour event, Apple announced the latest iPhone 15 lineup, the Apple Watch Series 9, the Apple Watch Ultra 2, and technically new (but not really) AirPods Pro with a USB-C charging case. 

It's important to note that all of the devices announced this week feature USB-C charging, something that Apple was forced to do by the European Union's decree that -- by the end of 2024 -- all smartphones and tablets must use the same USB-C connector.

Also: Everything Apple just announced: iPhone 15, Apple Watch Ultra 2, AirPods

Preorders for all the devices have already begun, with the iPhone 15 series, Apple Watches, and AirPods preorders on Friday, September 15, and open sales starting on Friday, September 22.

Here's where you can preorder the latest Apple products, as well as where to find the best deals to save on your investments.

iPhone 15 and iPhone 15 Plus

June Wan/

Apple's entry-level iPhone models received new upgrades like a Dynamic Island display, new cameras, and, of course, USB-C charging. You can expect the iPhone 15 and iPhone 15 Plus to be available in five new colors: yellow, pink, green, black, and white. 

Also: Apple iPhone 15 hands-on: New features left me with no Pro model envy at all

PREORDER NOW

Apple Store

The iPhone 15 and iPhone 15 Plus are available for preorder now, starting at$799 and$899, respectively. On the Apple Store, you can also get up to$800 off on a new iPhone 15 or iPhone 15 Plus when you trade in an iPhone 11 or newer model.

View atApple

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Best Buy

Preorder for the iPhone 15 and iPhone 15 Plus starts Friday, September 15, at Best Buy. 

View at Best Buy

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Verizon

New or existing Verizon customers adding a new line on the Unlimited Ultimate plan can get up to$1,000 off the new iPhone 15 line-up when you trade in any old iPhone in any condition. If you are already a Verizon customer and are looking to upgrade, you can get up to$830 off the iPhone 15 line-up with select trade-in and select Unlimited plans. 

View at Verizon

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AT&T

At AT&T, both new and existing customers can get the new iPhone 15 through the carrier, as long as they have an eligible trade-in.

View at AT&T

iPhone 15 Pro and iPhone 15 Pro Max

June Wan/

Meanwhile, Apple's more premium iPhone models have a new Titanium design that's lighter and more durable, as well as a more powerful A17 Pro chip. The iPhone 15 Pro and iPhone 15 Pro Max also replace the mute-switch toggle with a customizable Action Button and the Lightning charger with USB-C charging (that promises to charge faster, too). 

 Also: My iPhone 15 Pro Max hands-on: The 5 biggest reasons to upgrade

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Apple Store

The iPhone 15 Pro and iPhone 15 Pro Max are available to preorder on Friday, September 15, starting at$999 and$1,199, respectively. On the Apple Store, you can also get up to$1,000 off on a new iPhone 15 Pro or iPhone 15 Pro Max when you trade in an iPhone 11 or newer model.

View at Apple

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Best Buy

Preorder for the iPhone 15 Pro and iPhone 15 Pro Max starts Friday, September 15, at Best Buy.

View at Best Buy

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Verizon

New or existing Verizon customers adding a new line on the Unlimited Ultimate plan can get up to$1,000 off the new iPhone 15 line-up when you trade in any old iPhone in any condition. If you are already a Verizon customer and are looking to upgrade, you can get up to$830 off the iPhone 15 line-up with select trade-in and select Unlimited plans.

View at Verizon

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T-Mobile

New and existing T-Mobile customers can get the iPhone 15 Pro for free (via 24 monthly bill credits when you trade in an eligible device on a Go5G Plus or Go5G Next plan).

View at T-mobile

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AT&T

New and existing customers at AT&T can get the iPhone 15 Pro for$1,000 off when they bring in an eligible trade-in.

View at AT&T

Apple Watch Series 9 

Jason Hiner/

The new Apple Watch Series 9 promises an improved S9 processor and a new pink color. Apple also announced the new S9 SIP, which the company calls "the most powerful watch chip yet." The chip promises big boosts in performance, along with the ability for Siri requests to be processed directly on the watch, a new double-tap feature (using just your fingers), and more. 

Also: Apple Watch Series 9: Top 4 new features we're excited about

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Apple Store

The Apple Watch Series 9 is available to preorder now and will be available officially on Friday, September 22. Pricing starts at$399.

View at Apple

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Best Buy

Preorder for the Apple Watch Series 9 starts Friday, September 15, at Best Buy. 

View at Best Buy

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Verizon

At Verizon, you can get the new Apple Watch Series 9 for less than$6 a month when you purchase select iPhones (with qualified watch trade-in).

View at Verizon

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AT&T

AT&T is offering a sort of "Buy one, get one free" deal for all Apple Watches. When you buy an Apple Watch Series 9, you can get the second one for$300 off. 

View at AT&T

Apple Watch Ultra 2

Jason Hiner/

Apple announced the Apple Watch Ultra last year, and this year, the Apple Watch Ultra 2 is getting upgrades like the S9 chip, new cycling features, a flashlight boost, and more. 

Also: Apple Watch Ultra 2 vs. Ultra: Is it time to upgrade?

PREORDER NOW

Apple Store

The Apple Watch Ultra 2 is available to preorder now, and will be officially available on Friday, September 22. It starts at$799.

View at Apple

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Best Buy

Preorder for the Apple Watch Ultra 2 starts Friday, September 15, at Best Buy. 

View at Best Buy

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Verizon

At Verizon, you can get the new Apple Watch Ultra 2 for$14 a month when you purchase select iPhones (with qualified watch trade-in).

View at Verizon

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AT&T

AT&T is offering a sort of BOGO deal for all the new Apple Watches. When you buy an Apple Watch Ultra 2, you can get the second one for$300 off. 

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Apple

Unlock the best new features in iPhone 15, iOS 17, and Apple Watch with these tipsiOS 17: The most impactful new iPhone features are also the ones you'll notice the leastNew iPhone 15 models compared: iPhone 15 vs. Plus vs. Pro vs. Pro MaxOne subtle (but important) reason to buy the iPhone 15 Pro instead of the iPhone 14 Pro

• Unlock the best new features in iPhone 15, iOS 17, and Apple Watch with these tips
• iOS 17: The most impactful new iPhone features are also the ones you'll notice the least
• New iPhone 15 models compared: iPhone 15 vs. Plus vs. Pro vs. Pro Max
• One subtle (but important) reason to buy the iPhone 15 Pro instead of the iPhone 14 Pro