To enhance transparency and protect users from deceptive advertisements, Google introduced a new policy, ' Limited Ads Serving.' This policy is designed to target lesser-known advertisers who may present a higher risk of promoting scams or misleading content.

Under this initiative, Google will restrict the visibility of ads from such advertisers to reduce the likelihood of users encountering misleading or confusing advertisements. Advertisers with limited experience on the platform will undergo a probationary period during which their ad campaigns may face limitations on the number of impressions they can generate.

Google's goal is to ensure that ads come from authorized and reputable advertisers with a proven track record of compliance. While this policy won't remove ads entirely, it aims to establish clear guidelines to protect users from potential deception.

Why does it matter?

This policy addresses a significant issue of user safety and trust in online advertising. Deceptive ads, which can lead to financial scams, misinformation, and even harm to individuals, represent an ongoing challenge that requires proactive measures from digital platforms. Recent developments in Thailand have highlighted the urgency of such actions, with Facebook facing the threat of legal action from the government due to allegations of scams linked to paid advertisements.