Dubai-based startup Qeen.ai has raised$10 million in a seed funding round led by Prosus Ventures to scale its AI-powered e-commerce platform. Founded by former Google and DeepMind researchers, the company develops autonomous AI agents that help businesses automate marketing, content creation, and sales, allowing smaller merchants to compete more effectively without relying on costly agencies or ad expertise.

Qeen.ai's proprietary AI technology, which continuously learns from consumer interactions, has already generated over a million product descriptions and helped boost merchant sales by 30%. Its AI-powered Dynamic Content agent personalises online shopping experiences, adjusting marketing strategies in real time based on user behaviour. Since launching in mid-2024, the platform has served 15 million users, with notable clients including Dubai Store, 6th Street, and Jumia.

The startup plans to use the fresh funding to expand its team and enhance its AI capabilities, focusing first on the Middle East before expanding globally. With the e-commerce market in the MENA region expected to reach$50 billion by 2025, Qeen.ai aims to establish itself as a key player in AI-driven retail automation.