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The United Kingdom (UK) is taking a firm stance against AI companies that collect personal data without obtaining proper consent, especially in relation to chatbots. The information commissioner has issued a warning to AI firms that use generative AI technology, advising them about potential penalties if they fail to acquire permission or demonstrate a valid reason for collecting personal data. The Information Commissioner's Office (ICO) has made it clear that these companies must obtain consent or provide evidence of a legitimate interest when gathering personal information. The ICO has the power to issue notices, enforcement orders, or fines of up to
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