Elon Musk, billionaire and chief executive officer of Tesla, at the Viva Tech fair in Paris, France, on Friday, June 16, 2023.

Elon Musk shocked Twitter users (again) with a rebrand of the social media platform, complete with a name change and a new logo that did away with the brand's iconic blue bird. Twitter is now X, with X.com redirecting to Twitter.com. But what is "X"? Musk's vision for X has been a long time coming, and the Twitter rebrand isn't as surprising as it may seem. 

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Just weeks before Musk acquired Twitter for$44 billion, he hinted at his vision for the social media platform, tweeting that "Buying Twitter is an accelerant to creating X, the everything app." 

Buying Twitter is an accelerant to creating X, the everything app