Amazon CEO Andy Jassy unveiled the company's substantial investments in generative AI technology in his annual shareholder letter, released on Thursday. With the growing significance of AI in driving business growth, companies like Amazon are making significant financial commitments to develop and deploy AI products and services.

Jassy outlined Amazon's GenAI stack, which comprises three layers for various aspects of AI development and deployment. The bottom layer focuses on facilitating model training and prediction, with Amazon investing in custom AI chips to lower customer costs. The middle layer caters to companies seeking to customise foundational models using their data, enhancing security and scalability for generative AI applications. At the top layer, Amazon builds AI applications for its consumer businesses, such as the AI-powered shopping assistant 'Rufus' and the Amazon Web Services application 'Amazon Q.'

Amazon's shift towards AI represents a strategic pivot, expanding beyond its core cloud computing businesses through AWS and e-commerce. Adding Andrew Ng, an AI expert, to Amazon's board further emphasises its commitment to AI innovation. As Amazon diversifies its offerings, cost optimisation remains critical, focusing on logistics network efficiency and exploring new revenue streams, such as advertising within Prime Video.

The complexity of Amazon's growth strategy stems from its diverse business portfolio, spanning industries like satellite internet and healthcare. Jassy aims to position Amazon as a leading innovator, continually experimenting with tech-enabled solutions to address customer needs. As investors await Amazon's upcoming quarterly earnings report, scheduled for 25 April, the company's AI investments and broader growth trajectory will be closely monitored.