Mobile telecommunications company Zain released its 9th annual sustainability report entitled, 'The Road to the Future' which focuses on the concept of providing 'meaningful connectivity' that that will trigger systemic change. It further identifies six pillars of Zain's sustainability strategy: creating shared value, promoting social innovation, tackling climate change, inclusivity and leaving no one behind, addressing the sustainable development goals (SDGs), and youth empowerment. The report covers the company's social, economic, and environmental impacts and the local initiatives that support the SDGs in its seven operating countries. The 'The Road to the Future' report is aligned with the UN's Guiding Principles adhering to the Global Reporting Initiative (GRI) Standards reporting guidelines.